What is The Acura Concierge Experience?

March 3rd, 2020 by
Southview Acura

What Does the Acura Concierge Experience Offer Growing out of an older Acura initiative called Acura Total Luxury Care, the Acura Concierge Experience provides a higher level of personal engagement between Acura and you, the customer. This customer service-oriented program is designed to meet your individual needs both inside the dealership and outside in the…

What’s the Real Meaning of the Acura Logo?

October 30th, 2019 by
Southview Acura

When Honda launched its luxury subdivision, Acura, back in 1986, they needed to find a way to give the brand its own identity while still trading on the reputation of its parent company. One of the ways they did this was through the design of the distinctive Acura logo, which has both a straightforward meaning…

Posted in Acura Brand
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